Monday, May 25, 2020
Even though bipolar disorder affects only a small percent of the population in the United States, this disorder is associated with several burdens. Bipolar disorder does not only affect the diagnosed individual, but their relatives also. In addition, people with this disorder are at high risk of attempting suicide. Thus, it is crucial that these people are compliant with their treatments. Treatment for this disorder has been evolving over the years. Many people have heard of bipolar disorder, but often times they are not aware of the correct definition of this disorder. Bipolar disorder is a life-long condition that is very debilitating and causes extreme mood changes. This disorder consists of having a history of depression and mania. While being depressed the person may feel sad and may find it difficult to accomplish daily activities. Some symptoms of depression include sleep disturbances (sleeping too much or not being able to sleep), little or no interest in any activity that used to pleasurable, appetite alterations, and feeling of worthlessness. (Blake) Mania is a period of time where the person feels abnormally elevated, irritated, or expansive and a manic episode lasts at least one week. Some manic symptoms include feelings of grandiosity, decreased need for sleep, involvement in dangerous activities, and racing thoughts. Those with Bipolar II diagnosis have depression and hypomania, which consists of abnormal mood elev ations, but does not seriously impair theShow MoreRelatedSymptoms And Symptoms Of Bipolar Disorder706 Words Ã |Ã 3 PagesBipolar disorder is a serious mental illness that is characterized by changes in mood. It can lead to risky behavior, damage relationships and careers, and even suicidal outcomes if itÃ¢â¬â¢s not treated. Bipolar disorder is more common in older teenagers and young adults, it can affect children as young as 6. Women experience more periods of depression than men. More remains to be learned about this condition that affects millions of people. Aretaeus of Cappadocia began the process of detailingRead MoreSymptoms And Symptoms Of Bipolar Disorder1454 Words Ã |Ã 6 PagesOne of the greatly investigated neurological disorders is Bipolar Disorder. Regrettably, due to social stigma, funding issues, and a lack of education, many who are dealing with this disorder do not receive adequate treatment. Bipolar disorder, is also known as manic-depressive illness, it is a brain disorder that causes unusual shifts in mood, energy, and the ability to carry out normal daily tasks. Symptoms of the disorder are severe and diverse from the normal ups and downs that everyone goesRead MoreBipolar Disorder : Symptoms And Symptoms1486 Words Ã |Ã 6 Pagespeople may think that having bipolar disorder means that anyone with the disorder are just simply put, Ã¢â¬Å"crazyÃ¢â¬ , I was one of those people but the meanings of those two things couldnÃ¢â¬â¢t possibly be any more different. Bipolar disorder is defined as Ã¢â¬Å"A disorder ass ociated with episodes of mood swings ranging from depressive lows to manic highs.Ã¢â¬ (google.com) Ã¢â¬Å"Bipolar disorder is a chronic illness with recurring episodes of mania and depressionÃ¢â¬ (nami.org). Ã¢â¬Å"The term Ã¢â¬Å"bipolarÃ¢â¬ Ã¢â¬â which means Ã¢â¬Å"two polesÃ¢â¬ signifyingRead MoreSymptoms And Symptoms Of Bipolar Disorder1020 Words Ã |Ã 5 PagesBipolar disorder, formally known as Ã¢â¬Ëmanic depressionÃ¢â¬â¢, is known for its extreme mood swings; these can last anything from weeks to months and are far more extreme than moods most people would experience. Mood swings include episodes of highs and lows; these are known as mania and depressive episodes. Bipolar is a disorder that affects men and woman equally and affects around 1 in 100 adults. Symptoms usually start during or after adolescents and rarely start after the age of 40 (Royal CollegeRead MoreSymptoms And Symptoms Of Bipolar Disorder1648 Words Ã |Ã 7 PagesBisecting Bipolar Disorde r Introduction and Background Overview 3.9% of adults in the United States are suffering from bipolar disorder as of 2014 according to the National Institute of Mental Health (Jann, 2014). Although rare, it is still a prevalent disease in the realm of mental health and requires special attention from healthcare providers. Bipolar disorder is a lifelong condition described by repeated manic or depressive episodes. Furthermore, due to the extreme mood swings and emotionalRead MoreSymptoms And Symptoms Of Bipolar Disorder Essay1278 Words Ã |Ã 6 Pages1 HelenKeller541 Physiology October 26, 2016 Abstract: Bipolar Disorder Bipolar disorder is a mood disorder; also referred to as manic depressive disorder according to the Diagnostic and Statistical Manual of Mental Disorders (DSM-V, 2013). Bipolar disorder is a depressive disorder with manic episodes, it is placed between the chapters on schizophrenia spectrum and other psychotic disorders in recognition of their place as a bridge between the two diagnostics in terms of symptomology, family historyRead MoreBipolar Disorder : Symptoms And Symptoms Essay1384 Words Ã |Ã 6 PagesBipolar disorder is simply defined as a manic depressive illness, which affects a persons mood and energy. However, the way it affects a personÃ¢â¬â¢s mood is dramatic and severe. These are severe moods are called episodes of mania and depression, which means a person who suffers from bipolar disorder might be extremely excited and happy one day, and extremely depressed the next day. In some cases, depressive or manic episodes last weeks, and in some cases these episodes last days. People who suffer fromRead MoreBipolar Disorder : Symptoms And Symptoms1493 Words Ã |Ã 6 PagesRorman Ms. Chrisman English 10 30 November 2016 Bipolar Disorder If people donÃ¢â¬â¢t get enough sleep and miss a meeting, they are just upset, but for people with bipolar disorder, it can trigger another episode to their week. Bipolar Disorder is a brain disorder that can cause shifts in people s mood that are more unusual. Signs and symptoms can be different depending on if the person has manic or depressive episodes. A person with the disorder can also give their family and friends struggles, asideRead MoreBipolar Disorder : Symptoms And Symptoms1390 Words Ã |Ã 6 Pagesresearch of bipolar disorder will not only describe in detail the symptoms and affects of this mood disorder, but it will also include the advantages, disadvantages of the treatment and medications, and the major role that medications take. Bipolar disorder involves periods of elevated or irritable mood (mania), alternating with episodes of depression (Moore and Jefferson, 2004). The Ã¢â¬Å"mood swingsÃ¢â¬ of mania and depression are very sudden and can happen at anytime any place. Bipolar disorder is categorizedRead MoreSymptoms And Symptoms Of Bipolar Disorder1700 Words Ã |Ã 7 PagesIntroduction Bipolar disorders, also known as manic depression, are mental disorders characterized by shifting moods between depression and mania (Bressert, 2016). Those with a bipolar disorder, have extreme emotional states called mood periods. In the United States, more than 10 million people have bipolar disorder (Kennedy, 2015). It is lifelong, but can be treated. Although it can easily be treated, once patients choose to stop taking their medication their symptoms worsen. Around 15 percent
Thursday, May 14, 2020
Alger Hiss was a former State Department officer who was accused of being a spy for the Soviet Union by a former friend in the late 1940s. Controversy over whether Hiss was guilty or innocent became a national sensation and one of the first public spectacles of the McCarthy Era. Fast Facts: Alger Hiss Known For: Accused of spying and convicted of perjury during the McCarthy Era, sparking massive public debate across the U.S.Occupation: Lawyer, government official, and diplomatBorn: November 11, 1904 in Baltimore, MarylandEducation: Johns Hopkins University, Harvard Law SchoolDied: November 15, 1996 in New York, New York Early Life and Career Alger Hiss was born November 11, 1904, in Baltimore, to a middle class family. A brilliant student, he was awarded a scholarship to Johns Hopkins University. After graduation, he received another scholarship to attend Harvard Law School. After graduation from law school, Hiss received a prestigious clerkship with Supreme Court Justice Oliver Wendell Holmes, Jr. He then went on to join law firms in Boston, and later New York City. When Franklin D. Roosevelt was elected president, Hiss, who had turned leftward in politics, accepted an offer to join the federal government. He worked for various New Deal agencies before joining the Justice Department and ultimately the State Department. Within the State Department during World War II, Hiss was deeply involved in the planning for a postwar world. He served as the executive-secretary of the 1945 San Francisco conference where the charter for the United Nations was drafted. Hiss stayed with the State Department until early 1947, when he left to become the president of a prestigious foreign policy organization, the Carnegie Endowment for International Peace. Explosive Accusations and Hearings In the summer of 1948, during congressional battles between the Truman administration and conservatives in the early Cold War era, hearings of the House Committee on Un-American Activities drew Hiss into a colossal controversy. On August 3, 1948, Whittaker Chambers, an editor at Time magazine and a former communist, named in a testimony people he said had been part of a 1930s Soviet spy ring operating in Washington. Chambers said he recalled Hiss as a government official who was an active and very enthusiastic communist. The charge was explosive. On August 4, 1949, Hiss was prominently mentioned on the front pages of newspapers, and the formerly respectable bureaucrat and diplomat was suddenly thrust into the spotlight as a Soviet sympathizer. Hiss denied hed been a communist, but admitted he had met Chambers years earlier. According to Hiss, he had known Chambers casually, and that Chambers had gone by the name George Crosley. Disputing that statement, Chambers claimed he had known Hiss so well that he had visited his home in the Georgetown section of Washington. On August 25, 1948, Hiss and Chambers both testified in a HUAC session that became a sensation. The committees chairman, New Jersey congressman J. Parnell Thomas, declared at the beginning of the hearing certainly one of you will be tried for perjury. In his testimony, Chambers claimed Hiss had been such a devoted communist that he had given him a car, a 1929 Ford Model A, to use in his work as an organizer for communists in America. Hiss claimed he had rented an apartment to Chambers and had thrown in the car. And Hiss maintained he had never been a communist and had not been part of a spy ring. The members of the committee, including Richard Nixon, were openly skeptical of Hiss. Outraged by the accusations leveled at him, Hiss challenged Chambers to accuse him of being a communist outside of a Congressional hearing, so that he could sue him. Chambers obliged by repeating his charges in a radio interview. At the end of August 1948, Hiss sued for libel. The Pumpkin Papers Controversy The legal skirmishing between Chambers and Hiss faded from the headlines for a few months but erupted again in December 1948. Chambers led federal investigators to secret government documents he said Hiss had passed to him in the late 1930s. In a peculiar and dramatic twist, Chambers claimed he had stored stolen government microfilms, which he said he received from Hiss, in a hollowed out pumpkin in a field on his farm in rural Maryland. The controversy over Hiss and his alleged work for the Soviets became a national craze, and disputes over the Pumpkin Papers would last for decades. Members of HUAC released a statement claiming: These documents are of such startling and significant importance, and reveal such a vast network of Communist espionage within the State Department, that they far exceed anything yet brought before the committee in its ten-year history. Over time, most of the documents on the microfilm Chambers provided to investigators were shown to be mundane government reports. But at the end of the 1940s the charges against Hiss were explosive. Richard Nixon, who had just been elected to his second term in Congress, used the Hiss case to catapult himself to national prominence. Legal Battles Based on the allegations of Chambers and the evidence he produced, Hiss was indicted on two counts of perjury by a federal grand jury in December 1948. The charges related to the testimony Hiss had given before HUAC, when he denied having given classified documents to Chambers in 1938 and also denied seeing Chambers after 1937. Hiss was never charged with espionage, as the government did not believe it had enough evidence to tie Hiss to a foreign power. Hiss went on trial in New York City in May 1949, and in July the case resulted in a hung jury. Hiss was put on trial a second time, and was convicted on the two perjury counts in January 1950. He was sentenced to five years in federal prison. After serving 44 months at the federal penitentiary in Lewisburg, Pennsylvania, Hiss was freed on November 27, 1954. He asserted his innocence, and a front-page headline in the New York Times the next day said he was seeking his vindication. Later Life and Death For four decades after leaving prison, Alger Hiss maintained his innocence. In 1957 he published a book, In the Court of Public Opinion, in which he argued that Nixon and others had persecuted him as a way of discrediting the New Deal. Congress had passed a law preventing him from drawing a pension for his government service. And he eventually found a job as a salesman for a printing company. Occasionally he would appear in public to defend himself, such as when documents from the case were released. His son Tony Hiss, who worked as a staff writer for The New Yorker, also made efforts to clear his fathers name. Whittaker Chambers, Hisss accuser, was considered a hero by the American right. He died in 1961, but in 1984 President Ronald Reagan posthumously awarded him the Medal of Freedom. In 1988 the pumpkin farm in Maryland at which Chambers led investigators to the Pumpkin Papers was declared a national historic site. There was controversy over whether the farm deserved the distinction. Alger Hiss died at the age of 92 on November 15, 1996. His death was front-page news nearly five decades after his name appeared in sensationalist headlines. Legacy The Hiss case helped to propel the political rise of an ambitious young congressman from California, Richard M. Nixon. Seizing on the publicity generated by his public denunciations of Hiss, Nixon emerged from obscurity to become a national figure. Hiss always maintained his innocence, and for decades the dispute about what Hiss did or didnt do helped defined a political split in America. When Hiss died in 1996, the New York Times published a front-page obituary with a headline that referred to Hiss as a Divisive Icon of the Cold War. Sources Scott, Janny. Alger Hiss, Divisive Icon of Cold War, Dies at 92. New York Times, 16 November 1996, page 1.Alger Hiss.Ã Encyclopedia of World Biography, 2nd ed., vol. 7, Gale, 2004, pp. 413-415.Ã Gale Virtual Reference Library.Hiss, Alger.Ã Gale Encyclopedia of American Law, edited by Donna Batten, 3rd ed., vol. 5, Gale, 2010, pp. 281-283.Ã Gale Virtual Reference Library.Longley, Eric. Hiss, Alger (1904Ã¢â¬â1996).Ã St. James Encyclopedia of Popular Culture, edited by Thomas Riggs, 2nd ed., vol. 2, St. James Press, 2013, pp. 677-678.Ã Gale Virtual Reference Library.
Wednesday, May 6, 2020
In the film Ã¢â¬Å"Mi Familia,Ã¢â¬ we follow the story of the Mexican-American SÃ ¡nchez family who settled in East Los Angeles, California after immigrating to the United States. Gregory Nava and Anna Thomas introduce the story of this family in several contexts that are developed along generations. These generations hold significant historical periods that form the identity of each individual member of the family. We start off by exploring the immigrant experience as the family patriarch heads north to Los Angeles, later we see how national events like the great depression directly impact Maria as she gets deported, although she was a US citizen. The events that follow further oppress this family and begins separate identity formations. TheseÃ¢â¬ ¦show more contentÃ¢â¬ ¦These two characters showed significant psychological work in hopes of changing their Ã¢â¬Å"problematicÃ¢â¬ social identity. Both of these characters were conscious of the stigmas that surrounded their ide ntities, each, however, had distinct ways in which they dealt with those stigmas and changing their meanings as they grew older. Many would say that the way in which they were able to transform their identities meant either embracing it or denying oneÃ¢â¬â¢s own identity fully as the film progressed and new societal pressures arose. Toni was one of two daughters of Maria and Jose; she was the youngest daughter. Growing up Toni was constantly praised for her beauty and throughout the film, she was hypersexualized by the people in her community. Being a beautiful Latina woman put her into categories and set expectations for her. Her sister was already married and being the only other daughter she was expected to be next anytime soon. In hopes of gaining respect and relieving the pressures of being a woman in her community, Toni decided she would become a nun. During her time abroad as a nun, she found a passion for activism and met someone she had fallen in love with. Although she w as committed to the church, she was not able to freely love and continue her mission to do justice, therefore she left the church. Toni was brave, strong, and smart. At the time, however, many did not see her and her actions in that way. People dismissed the good that she was doing
Tuesday, May 5, 2020
Question: Discuss about the Sepsis Management in Emergency Departments. Answer: Introduction: Tallaght University Hospital is considered as the best hospital sector in Ireland. The centre is located in Dublin and provides opportunities for students pursuing a career in medical to enrol in the institution. Some of the services provided by Tallaght is maintaining the child-health, adult, psychiatric and other health care issues. The biggest achievement of the centre is the fact that the facilities for education as well as care can be obtained under one roof. The hospital treats over 410,000 patients per year with an employment capacity up to 3000 staffs. The hospital consists of 562 beds along with 12 theatres and 14 critical care beds (Tallaghthospital.ie 2018). The hospital provides support in terms of training and professionally developing staffs in various field required to work in the hospital. The training provided by Tallaght includes training on nursing, health and social care professionals emergency training and medical security. The hospital is accessibility for patients with over 20 different types of medical specialists. It provides support in terms of radiology and laboratory support service. Tallaght is also a urology centre and is considered as the second best dialysis service provider in the country. The hospital provides service to more than 450,000 people with either adult or paediatric care (Tallaghthospital.ie 2018). The University of Tallaght is spread over 31 acres and provide significant development opportunities for students in the future. It has been reported that the university have an annual gross expenditure of 0.25 million. The establishment of the hospital was on 21st June 1998. The hospital opened with the collaborative effort of three other hospitals namely the Adelaide, the Mental and the National Childrens Hospital (NCH). Most of the strengths of the hospital that can be seen in the modern day originated from the efforts put in by the national and regional service providers of the organisation (Tallaghthospital.ie 2018). Hence, it can be said that the Tallaght Hospital provides the best medical practises and the manner in which these practises are developed highlights the authenticity of the hospital. Hence, the strategies developed for curing the people from any type of disease are modern and bring about radical changes in the hospital. For example, the hospital has managed to formulate strategies that help in the cure of sepsis. According to Bradsha (2008), Sepsis is considered as a life threatening infection that causes complications in among individuals. Sepsis management is necessary so that the fatality of the disease can be mitigated and people can understand about the ways by which sepsis management can be undertaken. Tallaght Hospital ensures that the symptoms of sepsis are identified and proper strategies are undertaken for ensuring that sepsis is managed in an effective manner (Carney 2007). Tallaght have developed the strategy of curing sepsis by introducing a variety of medical treatments such as use of herbal medicines, direct immune-modulation and so on. These strategies are useful for the people suffering from sepsis irrespective of the lifestyle they lead and the problem they face during the cure (Lie et al. 2018). However, the strategy in focus for the cure of sepsis is the application of herbal medicine technique. According to Carney (2006), critical treatment of sepsis need to be undertaken if an individual suffers from certain symptoms. The display of two of the three symptoms identified can bring about the occurrence of sepsis in a hospital. These symptoms as stated by Tanner and Raymond (2015) include excessive rise of body temperature, heart rate higher than 90 beats within a minute and high breathing rate more than 20 beats a minute. Hence, the occurrence of the sepsis can be diagnosed after analysing these symptoms. The application of the strategies identified for curing sepsis can help in reducing the rate of death in the country. Thus, it can be said that Tallaght have implemented the effective management of sepsis so that diagnosis of the septic shock can also be done. The application of herbal medicine and direct immune-modulation can help in the diagnosis of sepsis within an individual. Hence, in this regard a SWOT analysis can be conducted that identifies the effectiveness of the strategy related to sepsis management. Addressing the SWOT of the strategy As stated by Hambrick and Fredrickson (2005), the application of a new strategy needs to be done keeping in mind the resources that exist in an organisation. Without having proper internal resources to provide back up and support, the risk of introducing a new strategy in an organisation is more. Hence, a proper analysis of the internal capability of an organisation needs to be properly analysed so that strategies can be placed properly in the organisation (Penno, Baird and Crump 2015). In the case of hospital centres, the application of the introducing new means of curing patients can be successful only if the resources of the hospital are capable. In this regard, it can be said that the treatment method of sepsis adopted by Tallaght is the herbal medicine technique. Although Reeves, Love and Tillmanns (2012) is of the opinion the process of using herbs for curing wound and diseases exist since the ancient time, the application of this strategy in the field of curing sepsis has been formulated in the recent years. As such, it is important to understand the effectiveness of the strategy by conducting an analysis of the strengths, weakness, opportunities and threats that may be faced by Tallaght. Hence, a SWOT analysis of the company as well as the strategy used can be conducted. Strength Development of new services Reduced budget Skilled workshop Weakness Lack of marketing and promotion Cut in employee staffs Confusion among the employees Opportunity Market and promote services Increased number of customers Cost-effective policy Threat Failure to gain accreditation Possibility of disapproval of the strategy More advanced strategy used by competitor Table: 1: SWOT analysis of Tallaght (Source: Created by author) Strength Good cost of cultivation Vast usage Easy to get access and prepare Weakness Lacks consistency in quality Lack of proper marketing Low economic status Opportunity Greater demand for medicinal crops Steady increase of the demand of usage Formation of herbal industry Threat Fluctuation of marketing Unexpected fluctuation in climates Fluctuation of prices Table: 2: SWOT analysis of using herbal technique (Source: Created by author) From the analysis of the effectiveness of the application of herbal technique along with the internal resources of Tallaght, it can be seen that the herbal technique can be in line with the functions of the hospital. The SWOT analysis of Tallaght states that the strengths of the hospital is about developing new services and ensuring that the skilled workers are employed for maintaining the reputation of the centre (Weinbren et al. 2018). The company tries to maintain a low budget cost so that it can focus on the development of other facilities that can help in the effective curing of the patients. At the same time, the weakness of the hospital is that it lacks proper marketing and promotion. Tallaght is one of the most famous hospitals in Ireland, but it lacks proper marketing in the society mainly because it focuses on the promotion of word of mouth. The hospital cuts in the employee staffs and the employees remain confused about the manner in which the new strategies or equipments can be applied (Vincent et al. 2014). Thus, it can be said that the weakness of the company may be a cause of its downfall as the stakeholders and other collaborators may find it difficult to maintain proper service with the hospital. However, opportunities can be developed with the proper marketing and promotion of the hospital. The word of mouth promotion that is done for the hospital provides opportunities for expansion in the global market. According to Mojtahedzadeh, Abdollahi and Didari (2017), this can lead to the increase in the number of customers and because of this Tallaght can maintain the effectiveness of the services that it provides to the patients. The application and adoption of strategies undertaken by the hospital is mostly cost-effective and this can be the main cause for the hospital to develop and experiment in the development of new strategies for curing patients. The analysis displays the threat of the centre and the manner in which it can affect the working of the hospital. One such threat is the fact that the hospital may get failure to gain accreditation of the strategies that it adopts (Still et al. 2016). This is mainly because of the fact that the centre tries to experiment with different strategies and medicines necessary for curing patients. This may lead to the disapproval of the strategies by the Irish Government. At the same time, competitors of Tallaght may use advanced method of curing patients, thereby, the competitive advantage of the hospital in the market may be lost. Based on the analysis of the internal capabilities of Tallaght and the threats faced by the hospital, it can be said that the application of herbal technique for the cure of patients suffering from sepsis can be analysed. From the analysis of the SWOT of the herbal technique, it can be seen that the technique provides a good cost for the cultivation of the herbs. Galunic and Hermreck (2012) stated that the herbs are easily gettable and people can use it to a vast extent for the cure of the patients. Such usage of the material can help in addressing the weakness of Talaght and threat received by Tallaght about the existence of competitors and the advanced means of strategic approach. However, the weakness of the use of the herbal technique is the fact that it lacks consistency in the quality. This is mainly because these are grown in the wild and the medicinal value that originally exists may be lost due to the occurrence of natural calamity and other factors (Thakker et al. 2015). This may pose a problem for the development of Tallaght as a bad batch of the herbs may be brought in that fails to cure the patients. The herbal technique lacks proper marketing mainly because it has low economic status in the market. However, the development of the herbal technique may bring about opportunities in a hospital. As stated by Nonaka and Takeuchi (2011) in the past few years, the demand for medicinal crops for cure has increased by approximately 12%. This has opened up opportunities for hospitals to be more active in the usage of the medicines in the crops directly rather than by the process of extraction and filtration. Such a rapid progress in the market may give rise to the development of herbal industries that can be effective for most hospitals and individuals. Tallaghat can implement the herbal technique so that the opportunities for increasing the customers of the hospital can be enhanced. The threat of the use of herbal technique is that the crops can be destroyed due to the occurrence of climate changes. The fluctuations in the climate may get the crops to lose its medicinal values. This is one of the reasons for the inconsistency in the medicinal values of the herbs. Fluctuation of prices in the market may be another threat that is expected from the use of herbs in the hospitals (Nouriel et al. 2016). Thus, it can be said that the application of herbs in modern medicines and hospitals may have a strong influence in enhancing the cure of sepsis. Tallaght can implement this strategy and ensure that the effective service provided to the patients is maintained. Thus, the promotional strategy along with the effectiveness of the strategy can be analysed. Collaboration promoted by the strategy and its effectiveness According to Groysbery and Slind (2012), herbal medicines are increasing in terms of popularity in the modern world. This is mainly because of the cheap method that can be adopted for the application of the method. It has been seen that most hospitals use herbal technique to cut out the cost of purchasing the supplies of medicines. The easy availability of herbs in the global market promotes the effectiveness of the use of the herbal techniques. However, it is necessary that the stakeholders of a hospital remain well informed about the use of the strategy in the care centres. Carney (2006) stated that the stakeholders play a major role in the development of a company. Without the contribution of stakeholders, hospitals or major business sections could not have managed to continue its productivity in the markets. Hence, it is necessary that the responses of the stakeholders and their expectations be met by the organisations so that the support from them can be gained actively. In the modern world, as observed by Machado et al. (2017) the interest of the stakeholders lies in the development of a company so that the stakeholders may earn more profit. In the case of the expectation from the hospitals, the welfare of the society is a major concern for the stakeholders. In this regard it can be said that the use of herbal technique have developed a proper approach for the cure of patients. The effective manner in which the herbs are applied provides hospitals with an opportunity to continue work in an efficient manner. Thus, it can be said that the effectiveness of the herbal technique have grown significantly in modern medicine and it is the duty of the hospitals to ensure that the growth remains stable for the effectively conducting a proper cure to the patients. In this regard, it can be said that the support of the government for the application of the herbal medicinal technique can help in addressing the requirements of modern medicines (Carney 2006). Government and other international agencies, along with the corporations have started to invest in the modern herbal medicine research. This has helped in the development of the herbal medicinal practise and the manner in which it can be used for the promotion of curing health of the people. It has been seen that the biggest drawback of the use of herbal medicines is the fact that it does not have any consistency in the medicinal values it holds (Clegg et al. 2011). The ethical framework regarding the application of the herbal techniques can be in the form of not using it for other purpose apart from medicinal use. However, there are significant challenges that exist in the collaboration with the stakeholders for the use of the technique. In the words of Covey (1989), it has been seen that most hospitals follow modern medicines and create the medicines that can be manufactured in the personal laboratories. This can help in the effective application of the medicines, as the qualities are seemed to be dilated before applying it to the patients. The direct manner in which the herbs are applied may create problem for the patients. Hence, a particular group of stakeholders of a hospital can pose opposition for the use of herbal technique (Rhodes et al. 2017). The customers are one such stakeholder that may pose opposition as the administration of the herbs is upon them. This makes it possible for the hospitals to pose restrictions for the use of herbs as a means of technique for curing a dangerous disease such as sepsis. Thus, it can be said that the responses of the stakeholders are not to be considered for the effective management and application for herbal techniques. Process of implementing the strategy In the modern day, the application of medicines on a patient can be done in many forms. However, the implementation of new strategies on a patient needs to be done in a cautious manner. This is because the resistance power of each individual is not same and the manners in which the strategies are implemented also need to be analysed (Covey 1990). In this case, it is necessary to understand the manner in which the application of the proposed strategy can be applied in the hospital setting of Tallaght. The implementation of the use of herbs can be done by simple or complex means. According to Dierckx et al. (2018), the manner in which the herbal techniques can be applied is simple as the technique can be implemented in a simple manner. The application of the herbal techniques can be done at home, as the preparation of the herbal medicals is a simple process. Mainstream medical treatment can be countered with the implementation of the herbal method. In this regard, it can be said that the symptoms of sepsis are simple and people with little knowledge about the medical applications can contribute in reducing the damage caused by the occurrence of sepsis. It has also been seen that the effective application of herbal technique has been adopted by many hospitals due to its simple nature and the ability to heal wounds quickly. Douglas (2008) stated that the application of herbal medicine has been effective since the ancient time. However, the application of the same for the cure of sepsis has helped in understanding the manner in which hospitals can develop itself in the market. The effective use of herbal medicine for the cure of sepsis has been proved partially. The application has been made on humans as test subjects and upon animals to understand the effectiveness and the reactions, it has on the people. It has been seen that the active components of herbal technique have more than one component and the application of it may have an impact on the hospitals. Some of the effects of the application of herbal technique include the direct attack and the suppression of the harmful pathogens in the body. As observed by Eriksson, and Fagerberg (2008), the human body serves as the host for many infectious diseases and microorganisms that can affect the body. The introduction of foreign anti-bodies in the human body may show certain resistance. Hence, it is necessary that the hospital like Tallaght, acknowledge the effectiveness of the support provided by the anti-body on the human beings. At the same time, other application includes modulation of the immune system of the hosts. It has been seen that the harmful components of bacteria and other pathogens suppress the immunity system in a human body. Thereby, it causes inflammatory responses that can be harmful and fatal for a human. Thus, the application of herbal technique of medicine can help in reducing such consequences and ensure that every hospital implements a correct dose of medicine to the people (Edgar and Stonehouse 2017). Thus, the application of herbal technique can be active for the promotion of good health among people. In this regard, it can be said that the effectiveness of the herbal technique have an effective application in the field of medicine. As evidence from the research done form the SWOT analysis, the growing trend in the application of the herbal technique for curing patients can help in the effective cure of sepsis from the people. Meeting the mission and vision of the organisation The mission and vision of Tallaght are based on the welfare of the community. The hospital provides focus on the patient and develops new strategies for the effective conduct of business in the society. The service need to be provided by keeping in mind the healthcare needs of the community and the manner in which the people of the community can be cured. At the same time, the company conducts a proper analysis of the factors that can help in the effective cure of the patients. In the case of curing sepsis, the hospital can take risk on the application of herbal technique as the primary mode of cure (Tallaghthospital.ie. 2018) Although research have proved that the application of the herbal method for curing patients is effective, the application of it for curing sepsis has been done by trial and error method (Faulkner and Laschinger 2008). The manner in which this method has been implemented provides an understanding of the factors that can be used for effectively conducting the research on sepsis. Tallaght aims to provide the best practise in the care of patients. Hence, it can be said that the application of herbal technique can help in curing the patients from sepsis by applying the best method. Guiseppe (2015) stated that one of the missions of Tallaght is to ensure that the welfare of the patients is done by providing education and information. Every service user need to have proper knowledge about the problem that they have and the manner in which it can be cured. The application of the type of strategy used by the hospital need to be communicated with the patients and the family members of the patients. This is mainly because of the fact that the patients are a stakeholder of the hospital and the interest of the stakeholder need to be managed by the hospital. The vision of Tallaght is to have respect for the autonomy of the patient and to expand in the global market (Tallaghthospital.ie. 2018). The application of proper strategies for the cure of patients can help the hospital to gain recognition in the international market. Thus, it can be said that the application of herbal technique for the cure of sepsis can be an effective manner for the hospital to gain global recognition. Thus, it can be said that the new strategy can help in building the reputation of Tallaght and ensure that it makes progress in the economy of other countries. Halcomb, Davidson and Patterson (2008) are of the opinion that maintaining good relations with the people can help Tallaght to introduce itself in the world. The people in Ireland are aware of the type of service they provide and it is time that the expansion takes place so that the more people can understand the services provided by the hospital. The application of new strategies to cure sepsis can help in establishing the company on the global map so that it can fulfil its vision. After completing the analysis it can be seen that the effectiveness and spread of sepsis in a human body can be fatal. Thereby, it is essential for hospitals to continue developing strategies that can help in identifying a proper cure for the disease. In my opinion, the cure of sepsis can be done by the application of the herbal technique and it can help in effectively meeting the requirements of the people. The analysis has taught me a couple of things that I need to keep in mind for future application. One such thing is the fact that the herbal technique is a modern method that can be used easily and the application of it is simple. Hospitals with good research ability can adopt this technique as it can help in analysing the required items necessary for providing a proper cure to the patients. In this regard, I can say that I have learned the implementation of the ways by which I can understand the herbs that are necessary for conducting the research. The other important thing that I have learned is that the implementation of the herbal technique for the cure of people in Tallaght is in tandem with the mission and vision of the hospital. This can help the hospital to continue with the effectiveness of the marketing strategy and focus on the cure of the patients. At the same time, I would like to avoid a certain things in the implementation of the strategy. The fact that the herbal technique is effective for curing sepsis and that it has not been properly tested may be a cause for concern. Hence, I would like to ensure that I get proper information about the applicability of the herbs and the manner in which I can implement it for the positive effect on the patients. I want to avoid the implementation, as it will not reflect about the values and culture that is withheld by Tallaght. Hence, untested application on the subjects can be a big problem for the patient. Reference Bradshaw P. 2008 Service user involvement in the NHS in England: genuine user participation or a dogma-driven folly?Journal of Nursing Management16(6), pp. 673-681. Carney M. 2006 Positive and negative outcomes from values and beliefs held by health careclinician and non-clinician managers.Journal of Advanced Nursing54(1), pp.1-9. Carney M. 2006 Understanding organizational culture: the key to successful middle manager strategic involvement in heal the care delivery?Journal of Nursing Management14(1), pp. 23-33. Carney M. 2006Health Service Management. Culture, Consensus and the Middle Manager.Oak Tree Press, Cork, Ireland. Carney M. 2007 How commitment and involvement influence the development of strategic consensus in health care organizations: the multidisciplinary approach?Journal of Nursing Management15, pp. 649-658 Clegg S.R., Carter C., Kornberger M. and Schweitzer J. 2011Strategy: Theory and Practice.Sage Publications, London. Covey S.R. 1989The 7 Habits of HighlyEffective People. Simon Simon, London. Covey S.R. 1990Principled-Centred Leadership. Simon and Simon, London. Dierckx De C., Willemse A., Verschueren M. and Milisen K. 2008 Impact on clinical leadershipdevelopment on the clinical leader, nursing teamand care-giving process: a case study. Journal of Nursing Management16(6), pp.753-763. Douglas M. 2008 Management roles in nursing: current issues, perspectives and responses.Journal of Nursing Management16(7), pp.765-767. Edgar, D. and Stonehouse, G. 2017Business Strategy(3rd Edition), Palgrave, London. Eriksson S. and Fagerberg I. 2008 Supervisor experiences of supervising nursing staff in thecare of older people.Journal of Nursing Management,16(7), pp.876-882. Faulkner J. and Laschinger H. 2008 Theeffects of structural and psychological empowermenton perceived respect in acute care nurses.Journal of Nursing Management,16(2), pp. 214-221. Galunic D. C and Hermreck I. 2012 Embedding Strategy. INSEAD Working Paper No. 2012/88/OB. Groysbery B. and Slind M. 2012 Leadership is a conversation: How to improve employee engagement and alignment in todays flatter, more networked organizations. Harvard Business Review 90(6), pp. 76-84 Guiseppe, S. 2015,Strategic Management of a healthcare organisation: engagement,behavioural indicators and clinical performance,European Heart of Journal Supplements 17(Supplement A), pp.3-7. Halcomb E., Davidson P. and Patterson E. 2008 Promoting leadership and management in Australian general practice nursing: what will it take? Journal of Nursing Management16(7), 846-852. Hambrick D.C. and Fredrickson J.W. 2005 Are you sure you have a strategy? Academy of Management Executive 19(4), pp. 51-62. (Reprinted from 2001) Lie, K.C., Lau, C.Y., Chau, N.V.V., West, T.E. and Limmathurotsakul, D., 2018. Utility of SOFA score, management and outcomes of sepsis in Southeast Asia: a multinational multicenter prospective observational study.Journal of intensive care,6(1), p.9. Machado, S.M., Wilson, E.H., Elliott, J.O. and Jordan, K., 2017. Impact of a telemedicine eICU cart on sepsis management in a community hospital emergency department.Journal of telemedicine and telecare, p.13576 Mojtahedzadeh, M., Abdollahi, M. and Didari, T., 2017. Future of Metformin Administration in Sepsis Management.Archives of Anesthesiology and Critical Care,3(1), pp.267-269. Nonaka I. and Takeuchi H. 2011 The wise leader. Harvard Business Review 89(5), 58-67. File Nouriel, J., Millis, S., Ottolini, J., Wilburn, J., Sherwin, R. and Paxton, J., 2016. 1457: The Relationship Between Blood Pressure Variability And Lactate In Early Sepsis Resuscitation.Critical Care Medicine,44(12), p.440. Penno, E.C., Baird, S.J. and Crump, J.A., 2015. Cost-effectiveness of surveillance for bloodstream infections for sepsis management in low-resource settings.The American journal of tropical medicine and hygiene,93(4), pp.850-860. Reeves M., Love C. and Tillmanns P. 2012 Your strategy needs a strategy. Harvard Business Review 90(9), pp. 76-83. Rhodes, A., Evans, L.E., Alhazzani, W., Levy, M.M., Antonelli, M., Ferrer, R., Kumar, A., Sevransky, J.E., Sprung, C.L., Nunnally, M.E. and Rochwerg, B., 2017. Surviving sepsis campaign: international guidelines for management of sepsis and septic shock: 2016.Intensive care medicine,43(3), pp.304-377. Still, M., Carpenter, D., Holder, C., Murphy, D., Steinberg, J. and Kumarasamy, M., 2016. 1384: success with implementation of a system-based sepsis management program.Critical Care Medicine,44(12), p.421. Tallaghthospital.ie. 2018.People, caring for people... - TallaghtHospital. [online] Available at: https://www.tallaghthospital.ie/ [Accessed 31 Mar. 2018]. Tanner, J. and Raymond, M., 2015.Principles of sepsis management. University of Minnesota Libraries Publishing. Thakker, C.E., Crook, P., Davies, B., Mawer, L., Tomouk, T., Williams, E., Gray, C. and Turner, K., 2015. Audit of strategies to improve sepsis management in emergency departments.Critical Care,19(1), p.P5. Vincent, J.L., Pereira, A.J., Gleeson, J. and De Backer, D., 2014. Early management of sepsis.Clinical and experimental emergency medicine,1(1), p.3. Weinbren, M.J., Collins, M., Heathcote, R., Umar, M., Nisar, M., Ainger, C. and Masters, P., 2018. Optimization Of The Blood Culture Pathway: A Template For Improved Sepsis, Management And Diagnostic Antimicrobial Stewardship.Journal of Hospital Infection.
Friday, April 10, 2020
Introduction The purpose of this report is to discuss the prospect of e-marketing strategy to increase the customer base and to increase profit level of Bliss Travels. However, this report will concentrate on the local competitors, the customer behaviour to select a travel agent, and related factors such as the influence of age, experience, price range and location.Advertising We will write a custom report sample on Bliss Travels Marketing Plan specifically for you for only $16.05 $11/page Learn More In addition, this paper will focus on the advertising and strategic management system to prepare a guideline for the company to design different Web-based promotional and communication program. On the other hand, this report will estimate the web development costs, propose website ideas for this business, and assess the performance of programmers, Internet Web hosting providers to attain highest outcomes from them. However, this report will also identify th e Internal Strengths and Weaknesses, long-term objectives, Marketing Problems and Opportunities, Market Segments, Target Market, and strategies in order to prepare an Action plan for future development. Situational Analysis Hitt, Ireland Hoskisson (2001) pointed out that business organisations need to identify situational analysis in order to design future strategic plan or to restructure or develop product and service categories. Service line: Bliss Travels offers range of travel and tourism services to satisfy the customer such as ticketing and reservations, unique culinary and cultural adventures, meal in a private home, cruise holidays, package for new couples, global hotel reservations, special for holiday package, booking air tickets and so on (Bliss Travels, 2010). Competitive situation: OECD (2005) reported that there are too many large and medium size competitors exist in the market and most of the companies have long experience to operate business in this industry and the following figure give some information about local firmsAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Number of operators in Australia.Ã Source: OECD (2005) Figure 2: Characteristics of the competitors.Ã Source: OECD (2005) Internal Strengths and Weaknesses of Bliss Travels Figure 3: Internal strengths and weaknesses of Bliss Travels.Ã Source: self generated Strengths The key strengths of Bliss Travels includes:Advertising We will write a custom report sample on Bliss Travels Marketing Plan specifically for you for only $16.05 $11/page Learn More Brand image: Bliss Travels has already created a strong brand image in the industry though it is a family business; Human resource: According to the report of Bliss Travels (2010), it has many efficient employees to ensure quality service for the customers. In addition, experience, innovative i dea, the communication skills of the employees and guide will encourage the travellers to longer their tour duration; Internal control: The top executives have strong control over the company, and they follow local laws where it provides. In addition, it has also follow the provision of memorandum and article of association; Organisation structure: It has maintained simple organisational chart to operate more efficiently; Experience: The owner of this company has long experience with strong educational background to enter the global market with its outstanding services (Bliss Travels, 2010); Customer base: Loyal customers are the main strength for the company; Quality: the owner of Bliss Travels is committed to ensure superior quality; Rapid Expansion: Rapid expansion in local and international market help the company to increase market share in global travel and ticketing industry; Other: However, it experiences many positive issues in case of implementation of the decision in the company, supply chain management, customer relationship management, financial position, growth rate, economics of scale and other factors. Weaknesses Tthis company has many weaknesses besides strengths, such as: Operating cost: The operating expense increases gradually, which can adversely affect the net revenues; Staff turnover: High turnover of the employees is another problem from the company, because they leave the market; Investment: This Company need more investment in order to expand its operation all over the world, so unavailability of the fund from external sources is another problem for the company; Risk Management: The business segment of Bliss Travels demand to assess the risk to ensure risk management system, which will help the company to increase the confidence of the employees as well as the customers. Organisational Goals and Objectives The Bliss Travels in Moonee Ponds has various corporate objectives for the development of its business in the next three ye ars in the existing markets as well as new markets. At present, this company considers few objectives, such as: Bliss Travels has target to boost its annual profit from Moonee Ponds market by 25% within next 3 years; It has aim to expand customer awareness about the Bliss Travels brand from 20% to 35% over the selected period; Doubling the budget within this fiscal year for promotional activities to enlarge loyal customer base of Bliss Travels; Fixing budget for RD in order to research on present market condition, customerÃ¢â¬â¢s behaviour and so on; Bliss Travels aims to apply a few more life endowment strategies in order to raise its annual sales by 30% over next 3 years. Marketing Problems and Opportunities Figure 4: External threats and opportunities of Bliss Travels.Ã Source: self generated Problems Competition: Severe competition among the travel and ticketing companies is one of the major problems for Bliss Travels while competitors quickly copied the new strategies t o promote their companies. Financial crisis: the purchasing power of the regular travellers has decreased due to the adverse impact of global financial crisis. Therefore, the outcomes of advertising campaign may not reach at expected level; Customer behaviour: It is really difficult for the marketers of Bliss Travels to understand customersÃ¢â¬â¢ behaviour and take measure accordingly, as their mind change frequently; Operating expense: The operating expense of the Bliss Travels is increasing due to many external and internal factors, such as, volatility of the service charge. In addition, the remuneration of the employees need to increase time-to-time to reduce staff turnover, which increase the operating expense; Weather: Bad weather condition or natural disaster can reduce the number of customers of Bliss Travels. However, this is the common problem of all companies in this industry; Environmental issues: Bliss Travels has corporate social responsibility to save the environme nt from pollution but many employees are not enough conscious in this issue; Legal: Bliss Travels is committed to follow local rules but it may have to face legal problems for several issues. Opportunities Growth: Bliss Travels has competence to perform strongly in existing market and enter new zone with outstanding service range; Joint venture: As a new potential company, Bliss Travels has the opportunity to joint venture with local companies or target to merge with multinational companies to get competitive advantages; Technology: Bliss Travels can increase number of new customers by using advance technology for promotional activities, for instance, building e-commerce website to sale the products and carry out integrated marketing communication programme create large customer base; Ownership: It has opportunity to enter the stock market to generate additional capital by changing the form of ownership from private to public. Target Market Travel and ticketing company Bliss Trav els deal with many business segments, for instance, ticketing and reservations, offers holiday packagers and many other segments. As a result, the marketer of Bliss Travels targets different range of customer groups though it has a common customer base for different segments. However, the target customers of ticketing and reservations segments are mainly tourists, new couples, upper and middle class people, foreigners, high profile customers and businessperson. On the other hand, the marketer of Bliss Travels has target tourists because OECD (2005) reported that Australia experienced huge success from tourism sector and number of tourist is increasing per year. However, OECD (2005) further added that tourism industry contributes 4.2% of national GDP, and 5.7% of total employment; therefore, targeting tourists as main customer group would be prospective for Bliss Travels.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Market Segments Johnson, Seholes Whittington (2008) stated that segmentation is the process to separating a market into different groups of customers by considering different cultural background, personality, and behaviour of the customers, consequently, the marketer of this Ã¢â¬Å"Bliss TravelsÃ¢â¬ conduct research to understand customer behaviour. Bliss Travels (2010) reported that it has design special offer for segmented customer because few customers are brand oriented, but significant parts are cautious group. Control and Review The organisational structure of Bliss Travels in Moonee Land area is simple like other small size companies in this industry. However, this report will suggest the person who will implement the strategy and action plan and the following table makes it clear that the owner of this business will take major decisions, as he is CEO of the company and maintain management team. However, Bliss Travels has memorandum, article of asocial and ethical codes t o control the company in accordance with local legislation, but this marketing plan recommends introducing efficient governance system to control the company and help its stakeholders, clients, and other workforce. Strategies of Bliss Travels E-commerce Model for Bliss Travels Anckar and Walden (2000) added that the travel agents are long familiar with computerized system for booking and reservation from seventies; online web technology has just facilitated them with a wider opportunity to perform all business function such as ticket and hotel booking and reservation tour operation, customerÃ¢â¬â¢s communication, payment and including employeesÃ¢â¬â¢ management and accounts from a single website. To do so Bliss Travels has to integrate e-commerce software or it would be capable to develop a customized website, as it needed, but above all Bliss Travels needed to understand its business model that would be implemented in the website. Figure 5: Travel Agents E-commerce model.Ã S ource: Self generated from Anckar and Walden (2000) Dikenelli et al (2005) pointed out that for e-commerce strategy for tours travel agent has aligned with agent-mediated framework to develop the website, as the Bliss Travels needed to serve customer from any location, it will integrate paramount practice and trials in transport and tourism with agent for network security, IT service providing, engineering and software amalgamation capabilities. Web site of Bliss Travel Agent Liu (2005) has scrutinized with the nature of changing requirements of the consumers of tourism industry and added that they are gradually less loyal, most of them are taking regular vacation but for shorter period and spend minimum time to selecting their preferred tourism service. It is essential for Bliss Travels to understand how the proposed website would generate an accelerated value chain for as a new entry in the industry by satisfying the customerÃ¢â¬â¢s wants- Value extraction: Ã¢â¬â Implicatio n of such strategy would facilitate Bliss Travels to increase its operational efficiency by reducing associated costs, upgrading the total process automation including customer and service from airlines, hotels and tour operators; Value capture: Ã¢â¬â The proposed website would smoothly progress the data mining that predict to the management of Bliss Travels how many customers are have visited the site and looking for further information those could be contacted in future for marketing purpose by capturing data; Value addition: Ã¢â¬â This strategy that engrosses Bliss Travels with a linear amalgamation of tourism products to generate more affluent tourism product packages, for instance time worthy mobile SMS services from the website regarding the passengers flight schedule would provide enhanced satisfaction for the customers; Value creation: Ã¢â¬â With this strategic focus, the website would provide an opportunity for Bliss Travels to generate an effectual network connect ing service providers, customers, agents, payment processors in a single platform where customers would be capable to take service without visiting Bliss Travels office. Integration of such strategy with an e-commerce website would shift the existing business process of Bliss Travels while it would be capable to make different product and service offering to the huge customers with a single click from the website expanding the assortment of options for the customers. The website will provide further opportunities to utilize the contents optimization to appear easy search result of online payment and account maintenance without any additional cost. Implementation of the website For Bliss Travels to build a website enabled for e-commerce, the necessary elements and stepping are as follows: 1. Managing the Domain Names: Ã¢â¬â It is necessary for Bliss Travels to select the domain name with a unique identity of in the online community, which may not be used by any other company and typing this domain name in the address bar of web browser all customers can visit Bliss Travels and can purchase any travel product or service. There are lots of companies offer domain name with dot com, dot net dot org, for Bliss Travels it would be wise to take a domain name similar to its company name with dot com or dot biz, the cost for domain registration would be US$ 35 to US$ 60 per annual. Bliss Travels would register for at l lest 3 to 5 years at a time. 2. Website Design: Ã¢â¬â For website design Bliss Travels would prepare a project clarification document its describing its business model and necessary tools that it intend to get in the website and the website developer could understand the requirements and details specification from this document. It is necessary to be the description in easy language for better understanding of the developers. There are huge website developers available in online and in the Bliss Travels would choice to select outsourcing the websit e developers from Bangladesh, India or China for cost effective solution and the approximate cost would be US$ 750 to US$ 1000. 3. Utility software: Ã¢â¬â Bliss Travels may need different software for accounting and CRM purpose, which would be integrated with the website, in this context the cost would be around US$ 1500 to 2000 and would purchased online. 4. Merchant Account for Online Payment: Ã¢â¬â For online payment system, Bliss Travels needed to integrate Merchant account API for which the company may not to have any upfront fees but have to pay 1 to 3.5 % for each transaction; 5. Website Site Content: Ã¢â¬â It is very important aspect for Bliss Travels to secure the contents of the website to protect copy and paste by any other similar companies, as content need to write with appropriate measure of keyword with the aim to optimizing for web browsers. Thus, Bliss Travels would appoint a content writer where the cost would be US$ 20 to US$ 30 per page. 6. Security meas ure: Ã¢â¬â For an e-commerce enabled website of Bliss Travels, security measures are the major issue to emphasis customerÃ¢â¬â¢s and employees individual password integration, SSL certification, VeriSignÃ¢â¬â¢s Authentication and so on. For the userÃ¢â¬â¢s password and captcha generation, it would be website developers responsibility and other security measures would be integrated with website hosting package. 7. Hosting and Trail Run: Ã¢â¬â Bliss Travels would select suitable hosting company with high bandwidth to host its website with unlimited web space and the associated cost would be US$ 50 to US$ 75 per year depending on the bandwidth. After competition of the website, Bliss Travels will first upload it to the hosting server for trail run with the objective to remove errors and then go for commercial use. Action Plan of Bliss Travels Phase 1: Web designing and hosting It has already included that the owner will take the advantage of e-marketing to attract new custo mers, so, it should need design a web designing and hosting in order to step forward in next activity. Phase 2: IMC Campaign Bliss Travels notes the importance of Ã¢â¬Å"building close relationships with customerÃ¢â¬ ; therefore, it will conduct the IMC campaign in order to aware people about the importance of visit in a new place, and the contribution of this company to make the journey more interesting way. The owner of Bliss Travels should appoint two new employees to co-ordinate the IMC campaign and to complete initial activities, such as, they will make promotional video, select target audience, and prepare suitable slogan, write web content and so on. Phase 3: Reducing Service Charge and operating costs This marketing plan recommend the owner of Bliss Travels to conduct research on the market situation, external business environment, the position of the competitors, the influence of global economic downturn, market demand, and buyer attitude to redesigning the pricing of its services. In addition, Bliss Travels has experienced intense competition to operate business in Moonee Ponds area, which affects the integrated market share of the company; consequently, reform of pricing structure is one of the most crucial criteria to sustain in competitive market while all local competitors setting price considering customersÃ¢â¬â¢ financial capability. However, it is important to mention that the marketers of Bliss Travels would like to reduce its operating cost by 15% within the fiscal year 2013 because Kotler Keller (2006) and David (2008) stated that cost control is an effective strategy for the company. Table 1: Action Plan of Bliss Travels Action Tasks Functions Start Date Duration Costs Phase One Web designing and hosting Initially it should require to find out the web designers or programmers to design a dynamic Website with e-commerce facilities Integration of the software for maintaining the customer relationship management Search Engine Optimi zation (SEO), advertisement through social networking sites, website development, blogs, e-mail, online advertising in different areas) and an aggregate development of IT processes to deliver simple IT operations 01 July 2011 2 Months The approximate cost would be US$ 750 to US$ 1000 if Bliss Travels uses low cost web designers otherwise, it should require up to US$ 5000 Web content costs US$ 25 per page It should require US$ 100 to $250 Phase Two IMC Campaign It should require to select target audience, prepare a strategic plan and other tactical plan in order to conduct the program smoothly Recruit two managers for co-ordination and 10 employees to help the managers The target customers are the target audience for the IMC campaign and it should require to make video for the campaign It should have many volunteers. Therefore, it should require mainly advertising in various media (including television, print media, direct mails) to aware the target audience 15 November 2011 6 mont hs Salary $750 per Promotional activities $1000 Advertising costs $10000 Phase Three Reducing Service Charge and operating costs Redesigning pricing strategy by conducting market research and reduce the operating costs by developing the efficiency level of the employees and managing the company more efficient way Reduce unnecessary costs 01 October 2011 6 months Reference List Anckar, B Walden, P. (2000) Becoming Your Own Travel Agent: A Web of Potentials and Pitfalls. [pdf] Available from: http://csdl2.computer.org/comp/proceedings/hicss/2000/0493/07/04937023.pdf Bliss Travels (2010) About Us. [Online] Available from: http://www.blisstravels.com/aboutus.html Bliss Travels (2010) Special Offer. [Online] Available from: http://www.blisstravels.com/alacarte.html Bliss Travels (2010) Travel Services. [Online] Available from: http://www.blisstravels.com/alacarte.html David, F. (2008) Strategic Management: Concepts and Cases. 12th ed. London: Prentice Hall. Dikenelli, O. Topal oglu, Y. N. Erdur, C. ÃÅ"nalir, O. (2005) An Agent-Mediated E-Commerce Framework For Tourism Domain. [pdf] Available from: http://www.srdc.metu.edu.tr/webpage/projects/hermesProject/documents/AGENT-TOURISM.PDF Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2001) Strategic Management. 4th ed. South-Western Thomson Learning. Johnson, G. Seholes, K. Whittington, R. (2008) Exploring Corporate Strategy: Text Cases. 8th ed. London: FT Prentrice Hall. Kotler, P. Keller, K. L. (2006) Marketing Management. 11th ed. Prentice Hall. Liu, S. (2005) A Theoretic Discussion of Tourism E-commerce. [pdf] Available from: http://www.icec06.net/icec06sample.pdf OECD (2005) Tourism Industry in Australia. [pdf] Available from: http://www.oecd.org/dataoecd/61/33/34609098.pdf This report on Bliss Travels Marketing Plan was written and submitted by user Christian J. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Monday, March 9, 2020
Prozac and Paxil Ã¢â¬â Marketing Research Paper Free Online Research Papers Prozac and Paxil Marketing Research Paper Ã¢â¬Å"Depression is a psychological condition that changes how you think and feel. It affects your social behavior and sense of physical well-being.Ã¢â¬ (Psychology Information Online). Depression isnÃ¢â¬â¢t a normal part of life; it is linked to changes in your brain caused by an imbalance of certain chemicals. Depression affects teenagers, adults and even children and it is estimated that Ã¢â¬Å"more than 10 million Americans suffer from this disorder annuallyÃ¢â¬ (Marketing Antidepressants: Prozac and Paxil, 2). Knowing that depression is now regarded as a condition which needs immediate attention, pharmaceutical companies have developed prescription drugs called selective serotonin re-uptake inhibitors (SSRIs) to combat this disorder. The major questions I would like to address here is; it is obvious that these conditions have been existing for a long time, how was it being treated before? Has this condition been exaggerated by makers of drugs such as Prozac and Paxil? Prozac: Prozac which was designed to correct chemical imbalances caused by a lack of serotonin, joined the market in 1988 and by 1992 sales had reached 10 million annually. The success of this drug is partly due to the effective marketing and advertising strategies. Salespersons were made aware of modern psychiatric practices and marketed the drug to major psychiatrists. In efforts to increase sales, the drug was later marketed to general practitioners and primary physicians. Management further increased sales by educating doctors on how to diagnose depression and to eliminate stereotypes about this disorder. Advertisements about the wonders of the drug were ran during hours when it was believed more depressed persons, specifically women, viewed television. The press contributed greatly to the drugÃ¢â¬â¢s success by highlighting it as a wonder drug and miracle pill. A book published by Kramer reported that Ã¢â¬Å"the drug not only treated depression it also transformed personalitiesÃ ¢â¬ (Marketing Antidepressants: Prozac and Paxil, 5). Although designed to teat depression, Prozac is being used to treat eating, smoking, bulimia and other similar disorders. Paxil: Paxil was designed as an alternative to Prozac however in 1999, it received FDA approval to be used as a treatment for Social anxiety disorder (SAD). Ã¢â¬Å"This is a disease which is believed to affect approximately 3.7% of the American adult population and symptoms include anxiety, panic attacks and complete avoidance of situationsÃ¢â¬ . For ProzacÃ¢â¬â¢s marketers, this was a virtually new market and marketers knew that sales depended on their ability to create public awareness of the disorder. Similar to Prozac, marketers used strategies such as Ã¢â¬Å"educating reporters, consumers and physicians about the disease and its treatmentsÃ¢â¬ (Marketing Antidepressants: Prozac and Paxil, 7). These public awareness campaigns caused millions of mentions throughout various mediums and featured patients who claimed to be suffering from this disorder. Management focused a direct-to-consumer advertising campaign which highlighted the disorder instead of the pill. One in 10 American women takes an antidepressant drug such as Prozac, Paxil or Zoloft, and the use of such drugs by all adults has nearly tripled in the last decade, In 2002, more than one in three doctors office visits by women involved a prescription for an antidepressant, (Antidepressant Use By U.S. Adults Soars). The demand for such drugs are so high one has to wonder how effective are they? Are there any side effects? If so how serious are they? In order to answer these questions we must look at the pros and cons of using these antidepressants: Strengths of Prozac and Paxil Difficult to overdose on the drug and was therefore safe in the hands of suicidal patients Easy to administer and posed less serious side effects than existing brands Positive image: management was able to position Prozac alongside nationwide efforts to cut costs. Positive word of mouth and feedback about the drugs Support from major media houses They were considered wonder drugs for treating other disorders Right market segmentation, effective marketing strategies and public awareness campaigns. Paxil was the first medication to win U.S. approval for SAD. The makers of Paxil merged with GSK to become the worldÃ¢â¬â¢s largest pharmaceutical company Weaknesses of Prozac and Paxil SSRIs didnÃ¢â¬â¢t work for everyone, as a matter of fact only about 60% of patients responded to Prozac Patients had difficulty in tolerating side effects Drugs had not been tested on children during clinical trials Opportunities of Prozac and Paxil Advertising guidelines were more flexible and companies could take advantage of the ability to air broadcast advertisements. Threats of Prozac and Paxil Documents and books were written bout the benefits and dangers of Prozac Competition Ã¢â¬â there were existing competitors in the market such as Zoloft, and Celexa Critics were outraged about direct-to-consumer advertising and protested that marketing information was misleading. Issues: Despite SSRIs numerous benefits to patients, namely Prozac and Paxil, these drugs were also faced with several issues including: With ProzacÃ¢â¬â¢s patent about to expire, Eli Lilly (Prozacs manufacturer) and Glaxo Smith Kline (Paxils manufacturer) needed to decide how to respond to the introduction of generic Prozac into the market Concerns that Americans were overusing and overmedicating themselves with these products. An estimated amount of 28 million Americans took these drugs, while it was estimated that only 10 million were suffering from depression (Marketing Antidepressants: Prozac and Paxil 9) Concerns that these drugs were not being used properly Too much of these drugs were prescribed to patients under the age of 18 What are the moral and ethical concerns associated with using SSRIs. Analysis In January, Leuchter published a study in the American Journal of Psychiatry, in which he tracked some of the brain changes associated with drugs such as Prozac and Effexor. He compared the brain changes in patients on placebos and was amazed to find that many of them had changes in the same parts of the brain that are thought to control important facets of mood. In research done for a trial to determine the effectiveness of SSRIs in comparism to herbal remedies, findings revealed that a herbal remedy St. Johns Wort fully cured 24 percent of the depressed people who received it, Zoloft cured 25 percent but the placebo fully cured 32 percent. (Against Depression, a Sugar Pill Is Hard to Beat). What does this research prove? Could it be possible that depression is more a state of mind than a disorder? We know that one of the major concerns is Americans overusing and overmedicating themselves with these SSRIs. Many reports have associated the execution of serious crimes with the use of antidepressants. In the case of Andrea Yates, who suffered from postpartum depression, she was treated with Wellbutrin, Effexor and Haldol years before she killed her five children. According to Bruce E. Levine, Ph.D., author of Commonsense RebellionÃ¢â¬ , Ã¢â¬Å"the combination of medicines that Yates reportedly took, particularly if she was taking them at the same time, may well have been a prescription for a tragic psychotic break.Ã¢â¬ (Depression is a choice) Even though SSRIs have not been tested on children, it is constantly being used to treat depression among children. A shocking discovery was made when a study was conducted among kids with depression who were known to have committed serious criminal acts. Ã¢â¬Å"Fifteen-year-old Shawn Cooper fired on students and high school staff in Notus, Idaho in April 1999, He was taking an SSRI. Thirteen-year-old Chris Fetters of Iowa was on Prozac when she killed her favorite aunt. Kip Kinkel, a 15-year-old, first shot his parents, then killed two and wounded 22 fellow students at Thurston High School in Oregon. He too was taking Prozac. In September 1999, while on Prozac, Buford ONeal Furrow, Jr. fired 70 rounds at the North Valley Jewish Community Center in Los Angeles wounding 5 people. Jeff Weise dose of Prozac had just been increased to 60 mg daily when he fired on a school in Red lake, Minnesota. The report further stated that since 1998, eight of the thirteen school shooters were on psychiatric drugs.Ã¢â¬ (Why Kids Kill? Prozac And Alternatives) With this type of information this question is justifiable; did the drugs cause the violence? If so why are they being prescribed and sold. Despite these research findings, Ã¢â¬Å"In 2003, Canadians spent fifteen billion dollars on prescription drugs, an increase of 14.5% over 2002, while the use of such drugs by Americans has nearly tripled since the last decade.Ã¢â¬ (Psychology Information Online) I am left to wonder, what is the reason for this growing increase in antidepressants? Is it appropriate or sustainable? Why arenÃ¢â¬â¢t non-drug alternatives that address the emotional distress of patients, such as exercise, support, psychotherapy, and nutritional improvements, being supported, funded and prioritized by therapists and the government? In a study exploring the effects of aerobic exercise and Zoloft on depression, Blumenthal et al, found that 16 weeks of treatment exercise was equivalent to 1 dose of medication in reducing major depression among older people. (effects of exercise and training on Older Patients) After taking the self test for social Anxiety Disorder, (appendix 1), the results proved that I was not suffering from this disease, however I know if IÃ¢â¬â¢d taken this test 10 years ago, the results would be the opposite. IÃ¢â¬â¢ve never been on SSRIs, or had I ever heard about such a drug, and what seemed to have been a disorder ten years ago no longer exists. Is it possible then that people go through different stages, or react to things differently as part of the learning and growing process? A Japanese article noted that Ã¢â¬Å"there was not even a term for mild depression in Japan until the pharmaceutical company Meiji Seika Kaisha began to promote the SSRI, Depromel, in 1999. Melancholia, sensitivity and fragility were not negative things in a Japanese context. It never occurred to anyone to try to remove them, because it never occurred to them that they were bad.Ã¢â¬ (Redefining Depression). Conclusion and Recommendations: I believe that society, especially those of more developed countries has seen it necessary to place labels and categorize everyone into groups. Many persons in groups other than what has been labeled normal turn to prescribed drugs to return to normal state. The only problem is this abnormality never existed in the first instance. Kids who reside in less developed countries and show symptoms of SAD, simply outgrow it when they begin to mingle with their peers and begin to mature. Through personal experience and testimonies from colleagues, one of the best ways to unwind is through exercise, be it at the Jim or on the dance floor. Many kids suffer from depression because of abuse and lack of attention. Prescribing SSRIs to these kids cannot assist them in any way because they now have to deal with the drugs side effects and the abuse. I recommend that physicians concentrate on eliminating the root cause of depression rather than trying to treat the disorder. Like the saying goes Ã¢â¬Å"precaution is better than cureÃ¢â¬ . I further suggest that all other natural alternatives such as therapy, exercise, dieting etc. be explored and administered before SSRIÃ¢â¬â¢s are prescribed. In the event that they are used, it should be in moderate amounts and should be combined with other natural cures. : Blumenthal et al. 1999,159; Ã¢â¬Å"Effects of exercise training on older Patients with major depression.Ã¢â¬ Arch Intern Med.: 159:2349-2356 Donald J Franklyn, (2002); Psychology Information Online, retrieved July 6, 2006 on the World Wide Web; psychologyinfo.com/depression/description.html Shankar Vedantam (May 7, 2002); Against Depression, a Sugar Pill Is Hard to BeatÃ¢â¬â¢ retrieved July 6, 2006 on the World Wide Web; washingtonpost.com/ac2/wp-dyn/A42930-2002May6?language=printer Amy BenferÃ¢â¬â¢; Depression is a Choice; retrieved July 6, 2006 on the World Wide Web; Depressionisachoice.com/essays/failure.html By Dr. Wilson (August 29, 2005); Why Kids Kill? Prozac and Alternatives, retrieved on the World Wide Web on July 6, 2006, lifedynamix.com/articles/Mental-Health/98.html Janet Currie, (May 25, 2005), Redefining Depression. Retrieved on the World Wide Web on July 6, 2006 whp-apsf.ca/pdf/SSRIs.pdf Research Papers on Prozac and Paxil - Marketing Research PaperThe Relationship Between Delinquency and Drug UseThe Effects of Illegal ImmigrationMarketing of Lifeboy Soap A Unilever ProductArguments for Physician-Assisted Suicide (PAS)Relationship between Media Coverage and Social andAnalysis of Ebay Expanding into AsiaEffects of Television Violence on ChildrenInfluences of Socio-Economic Status of Married MalesDefinition of Export QuotasGenetic Engineering
Saturday, February 22, 2020
Financial Costs - Research Paper Example He aims at reducing the liabilities to the firm while being cautious not to paralyze the production level. Financial cost reduction plans have to place the input and output factors of at equilibrium in order to maximize efficiency. This paper discuses the significance of financial cost to a firm, various cost reduction methods and the aspect of financial restructuring. Significance of Financial costs Financial costs are the expenses that a company incurs in all its activities in commodity production and delivery. These are all the costs that the company pays for in all its activities. They include the cost of raw materials, processing in the production level, transportation, administration expenses like rent, loans payment, salaries tax payments and insurance payments among many other liabilities. Keeping clear accounting records on the financial costs is very important for any given company since the costs are used to determine the profit margins. This is done through a series of ac counting calculations that indicate the overall profit margins by subtracting the cost of the liabilities from the total production value (Codjia, 2012). Financial costs are also very important to a company because they can be referred to when determining the growth rate of a given company. This is done through a professional analysis of the relationship between the input cost and the subsequent output. A company may be investing huge amounts of capital and receiving low profits that influence a slow growth rate. Business analysts can help a business to rectify such an issue through financial restructuring plans. The plans aim at reducing the financial costs while increasing the profit margins. Such strategies strongly rely on the accounting records for the financial costs to pinpoint the loopholes in the company and the areas of insignificant competences that need to be eliminated (Codjia, 2012). During management accounting, the financial costs records are very important in drafti ng a cost effective strategy for a company. Most companies boost their capital with borrowings from banks and other financial agencies. These money borrowing agencies normally request for financial cost audits of the companies that seek loans from them in order to determine whether the companies are qualified for their loans. The relationship between management accounting and financial costs in a firm enable the analysts in the company to draw a feasible periodic business plan (Codjia, 2012). Financial costs are significant to a company in the process of budget making. Allocation of funds during the preparation of the annual budget of a company requires an analysis of the financial costs so that the right amounts are injected to the various processes in the company (Codjia, 2012). The financial costs also enable the planners to detect the deficits in the financial plan before they take loans. It gives an analysis of the total capital input. Financial costs also help in detecting the areas in the firm where the liabilities are accumulated. This may be helpful in the process of reducing production costs. The competitiveness of a company lies in its profitability level. Financial costs are used in the preparation of overall balance sheets and cash flow statements that are used to attract investors in companies. The investors compare the financial cos